Customer Data Platform Webinar Series

Welcome to our recap of three insightful webinars focused on Customer Data Platforms (CDPs)

In this series, we explore the importance of CDPs, the latest trends, and practical applications that help businesses achieve a unified view of customer interactions.

Each webinar featured real-world examples, and strategies for leveraging CDPs to enhance customer experiences, streamline data management, and ensure privacy compliance. Whether you're new to CDPs or looking to optimize your current approach, these sessions offered key takeaways on data integration, personalization, and the future of customer data management.

Let’s dive into the highlights

Webinar Recap Overview:

1. What The Heck is a CDP?

This session was about:

• What is a CDP?
• CDP Basics: A comprehensive overview of the features
• Benefits of Implementing a CDP
• Real-world CDP use cases
• Get your questions answered by experts

Speakers: Maissa Larbi and William Lallemant

2. Do you really need a CDP?

This session was about:

• Key questions to assess if a CDP is right for you
• How a CDP can transform your data strategy and marketing efforts?
• Evaluating the ROI of implementing a CDP
• Ask our experts anything about CDPs and your specific needs

Speakers: Maissa Larbi and William Lallemant

3. Find Your Perfect Fit

This session was about:

• Identifying your Requirements
• An overview of leading CDP solutions in the market
• Decision-Making Factors
• Best practices for a smooth CDP deployment
• Personalized advice and answers from industry experts

Speakers: Maissa Larbi and William Lallemant